Old Pulteney takes to the skies with European Airport activations

Old Pulteney, The Maritime Malt, has launched a summer global travel retail activation across key European airports, transporting travellers to our home on the northerly-most shores of Wick, Scotland.

Featuring Old Pulteney’s travel retail range, including the new 13 Years Old expression which launched earlier this summer, each activation aims to bring the much-loved coastal flavours of Pulteney distillery to those travelling across the continent.

Old Pulteney 13 Years Old joined our existing travel retail range of expressions, which includes a 10 Years Old and a 16 Years Old, each reflecting the classic characteristics that Old Pulteney is known for. Complex in rich, warming flavours, each expression finishes with a hint of sea salt that comes from the North Sea air lapping the maturing casks, year after year.

Our campaign will span from July to September, activating in Edinburgh, Warsaw and London Luton International airports for one month each, during their busy summer period.

Malcolm Waring, our Distillery Manager, said: “We’re really excited to bring a sense of our home, on the rugged Caithness Coast, to those travelling across Europe this summer. Each expression in our travel retail range embodies our classic Old Pulteney style, and offers a deliciously distinctive flavour with briny undertones that comes from being lovingly matured by the sea.”

“As Old Pulteney continues to go from strength to strength across international markets, we’re looking forward to giving travellers all over the world the opportunity to experience The Maritime Malt.”

Old Pulteney 10 Years Old and 13 Years Old are available to purchase in 1 litre bottles, with Old Pulteney 16 Years Old available in a 70cl bottle. The most recent addition to the Old Pulteney travel exclusive range, Old Pulteney 13 Years Old, retails at £65.